Why IAMR

• Mr. Manish Kumar (HOD) & Mayank Jha (BBA Final Year Student) won best research paper award at IMS International conference.
• Paper published at an International conference of AyushiSahran and Yash Saini (BBA Final Year Student).
• Mayank Sharma became part of a world record of Largest Bollywood singing, in which people from the age group of 8 to 60 years performed
• Aditi Jain and Ayushi Saharan got placement at Kalco.
• Mayank Jha and Yash Saini got placement at EduGorrilla with a package of 3 LPA.
• Prashant Bhooshan Singh (Alumni of IAMR) got outstanding performance award at Paisabazar.com
• Shristy Tyagi adjudged as winner of Mr and Ms. fashion Icon 2019.
• Prashant Sharma won Silver medal at District Level Athletic Championship, Delhi.
• Virat Choudhary has started his own business by taking franchise of Safexpress.
• Anuj Kumar (Alumni of IAMR ) cleared written examination of UP Police Constable
• Praveen Giri cleared CS Foundation Level.
• Ankush Kumar Singh for clearing CS Executive Level.
• Mr. Manish Kumar got certificate of appreciation from NASSCOM for their contribution towards Microsoft for their activity literacy kit.
• Appreciation letter for Amit Kumar Nayak from P&G for his Digital Marketing support.
• Around 50 students out of 53 cleared Financial Proficiency Test conducted by crossbar talent
• Mr. Manish Kumar completed HR Analytics Leader course from AIHR academy.
• More than 70% students completed successful internship (90% Paid Internship)

IAMR is a research-intensive College and here at IAMR we believe in inculcating research practices among students as well. There are various research areas where faculties and students both have done their work. To list a few among them following is the work and area on which they worked.

• Digital and Social Media Marketing: A brief study of Challenges posed towards Indian Advertising Industry. Mr. Manish Kumar (HOD BBA Department) and Mayank Jha (Final Year student) presented their research work at IMS International Conference and the research won best research paper award.
• Digital Marketing and its impact on Buying Behaviour of youth in reference to Ghaziabad: Ayushi Saharan and Yash Saini (BBA Final year Student) presented their research work at IMS International Conference
• Emotional Intelligence and work-life balance: Amit Kumar Nayak and Geetika Tyagi (BBA Final year Student) presented their research work at IPEM National Seminar.

• Stress Management: Stuti Sharma and Tanisha Rana(BBA Final year Student) presented their research work at IPEM National Seminar.
• Role of HR in work life Balance: Mayank Jha & Aditi Jain (BBA Final year Student) presented their research work at IPEM National Seminar.
• Stress Management Tools and Techniques: Ayushi Saharan & Yash Saini (BBA Final year Student) presented their research work at IPEM National Seminar.
• International Journal of Research in Management, Economics and Commerce
• Impact of celebrity endorsement in advertisement on customer buying pattern By Mr. Manish Kumar
• National IAMR Journal of Management and Entrepreneurship
• A study of diversity in Retail Purchases Behavior in Food and Grocery in NCR (Noida & Ghaziabad): An aid to formulate Retail Strategy Mr. Manish Kumar
• National Allana Management Journal of Research: Celebrity endorsement: A strategic tool for market communication and promotion by Manish Kumar
• National MAIMT- Journal of IT & Management An Analysis of Benefit segmentation of Cigarette Market in Delhi by Mr. Manish Kumar
• IPEM National Seminar on Work life balance: Need Challenges and MeasuresWon best Research Paper Presentation for the paper, “Work life balance study based in India: an analysis of India with its peer countries." by Manish Kumar
• Centre for Management Development National Conference on Emerging issues in marketing: Opportunities and threatsModel Development and validation for studying consumer preferences of Car owners by Manish Kumar and Ms. Nidhi Singh.
• CMD National Seminar on Redefining HR Practices for sustainable corporate developmentHuman Resources and sustained competitive advantage: A resource based perspective by Manish Kumar and Ms. Nidhi Singh
• IAMR National Seminar on Green Marketing and societyThat is there for green marketing in India: An analysis on the basis of opportunities and threats for green marketing in India by Manish Kumar and Ms. Nidhi Singh.
• OIMT, Rishikesh AICTE sponsored Seminar on Management Education in 21 CenturyImpact of information technology in handling management education: A theoretical study by Mr. Manish Kumar
• MIET, Meerut AICTE Sponsored National Seminar on “Entrepreneurial Opportunities in Rural India"An empirical study about the scope and complexities and implications: a study of rural tourism in Uttar Pradeshby Manish Kumar
• CERT, Meerut ICSSR Sponsored National Seminar on Impact of public sector reforms on the performance of central public enterprises in India"Disinvestment of public sector enterprises in India after Globalization"by Manish Kumar