Faculty Profile

Ms. Surbhi Roy is a performance oriented professional with 14 years of work experience in the functional area of Marketing. Her area of expertise includes Brand management, Marketing Management, Sales and Distribution Management, and Consumer Behavior. She has a strong inclination toward research and has published/presented various papers in National and International conferences. She has published research papers in Digital marketing, Consumer behavior and other area of Marketing. She also has various patents in her specialized area.