Business Foundations: Building a Strong Base for a Successful Business Career
Business Foundations form the cornerstone of the BBA program, providing students with a comprehensive understanding of core business concepts, management principles, and organizational functions. Our curriculum introduces learners to fundamentals of management, basic economics, accounting principles, marketing essentials, and business communication, creating a well-rounded base for advanced business studies and professional growth.
The BBA program at IAMR emphasizes concept clarity, analytical thinking, and practical business exposure through case discussions, presentations, and real-world examples. Students develop professional skills, business awareness, and ethical understanding, enabling them to connect theory with practice. This strong foundation supports career readiness, entrepreneurship, and higher education pathways.
